There are various confusions in the SEO world when the term “semantic search” comes into play.
The confusion of this term is that the semantic search is part of the structured data. Many people see this as the same as the structured version. Some people associate these terms with language and logic. For a clearer understanding of everything, it is first necessary to clearly define this term.
What is Semantic Search?
Semantic search queries using natural language search engines are used for better interpretation and processing. But semantic search means much more than that. The search context that a user has when making a call is one of them. If you enter “hotel” for the query in the search box and your priority is “Paris”, it is possible to get various results for “Paris hotels”.
If you’ve done a lot of wildlife searches before, and you’ve used the word “jaguar” for query, you’ll end up with an animal rather than a car. In addition, search engines do not understand the concept of entries entered. When you want to relate these questions to people, places and events, you need to come up with a different approach.
On the other hand, when you make the call to “Eiffel Tower” in Paris you can get various information about this structure. However, you need to search “how long is the Eiffel Tower” to learn the length of this structure directly.
Whatever you do with the search, Google will be able to change it to the correct one.
The search engines have not done much of this in the past. Now, however, users can go through the process of
presenting results by changing the lookups of the queries to the correct ones. For search engines, which words are processed first, they are on the agenda.
Beginning voice call is becoming more important. People use natural language when they search using voice commands. Search engines are trying to adapt to these questions as they are communicated to others.
As a result, search engines are trying to understand the user’s intention at the same time by making extra effort to understand what the user’s question is. Users are making efforts to provide appropriate results when they search using natural language.
Why should you be interested in the concept of semantic search? The short answer is related to our interactions with search engines. Semantic search reveals how alignment between SEO and our sites should be.
About Semantic Search: What is it and what is not?
Semantic search means to provide meaningful results to the query the user makes. These meaningful results must be in accordance with the niyete that people make when making a call. In order to do this, search engines are trying not only to search the user’s intention, but also to understand the context of the query.
Search engines have made very serious improvements to understand the meaning of user queries. In particular, Google is doing this by analyzing the user’s natural language and handling its limits. By integrating Google technology into voice dialing, it takes it a step further.
One of Google’s biggest goals, in particular, is to perceive what people do and what they want to do.
The first step taken on this path is the development of the information graph. With Information Graphics, Google has introduced the notion of things, not stuff.
- The capital of an country is made up of all public information, such as the number of mills in a place and the name of a famous birth date.
- Each entry has features that it possesses. This includes very different information such as the names of people, date of birth, mother, father, place of residence, occupation, wife and children. In addition to these, it recognizes the features and keeps them in the database.