How We Should Use Keywords: As you use these tools, you will get the opportunity to create a variety of long lists from the keywords that go to your hand. As people visit your site, your keyword list will expand every day. But how do you know which key word you need to use and where?
If you want to use your keywords for your ads, you should put them in the Google AdWords Keyword Planner tool and determine which keyword is better for you. Remember that popular terms are costly. For this reason, you should look at the key words and try to use less popular search terms.
However, if you use these terms for SEO, content creation and marketing, then you need to pay attention to the
search result position and keyword difficulty for the content. This will show you what will be the words that can be obtained.
You should segment your list strategically. For example, some keywords may be directly related to your business, and others may be related directly to the user’s search intent. You should also try to group these terms according to the topic you want to address.
You should remember the above words about keyword intent. When creating a content, you must specifically add different kinds of search types to the account. In other words, you should not just try to focus on commercial words because people will not be interested when they are not ready to make purchases. A good content and marketing strategy can be built to accommodate every key word.
Where should keywords be used in context?
Once you have a list of key words in your hand, you should try to use them in the content you will create.
If you want to use these words to optimize the content you create, you should first try to evaluate them in the following locations:
- The title of the page. This applies to both the current title and the SEO title. But you must remember that the two are different. The title is a key point that Google uses to determine whether the page is relevant. This is the first part people see and click in search results.
- Meta description. If you do not want to use an SEO tool, this part will be automatically generated from the first 160 characters of your content. This is one of the ideal locations for using key words. The meta description provides information about the content and encourages users to click on it.
- Connections and social media updates. While you try to share the site content, you will definitely try to use your title, but in addition you should try to use various hashtags like you will use it as a keyword.
Of course, in addition to these, you should try to use keywords in your body. You should stay as far away from keyword stuffing as possible. Because this method is seen as a black hat SEO tactic and it will harm you very much. You should have a basic keyword in mind. Then you should try to use its variations. After you have done these, you should try to use semantic keywords, but you should try not to reduce the readability of your content.
How We Should Use Keywords?
You should now know how to conduct your keyword research. You have enough knowledge to choose the right terms for Google and create content by targeting customers. You should not forget to detect errors by performing regular SEO checks. If you do not do this, you will not be able to protect your current rank and you will lose traffic.