Home Page Check SEO Quality: The first point you need to look at is the internal structure of your site. Go to the homepage of your site and use the “Show page source” option to take the first step of the audit.
Here you just need to check certain points of the SEO value for the site. For this you need to ask a few questions:
- Does the page have a well-structured clickable title?
- Does it support the best methods for SEO?
- Is there a custom meta description?
- Is the click-through rate optimized to maximize it?
- Is there a H1 tag? Are best practices applied in terms of SEO?
- H2, H3 have been used in a proper way?
- Are best practices applied in terms of SEO?
You need to find answers to these questions one by one.
Home Page Check SEO Quality: Title Tag
The title tag continues to exist as the most important in-site ranking factor today.
You should consider applying the following items in your site’s title tag:
- You should write the title tag from top to bottom, if possible. The brand name should take place in the last section.
- You should have about 65 characters in the title tag.
- You should place a keyword on the title tag with a high search volume.
You should check the search volume of a keyword such as “digital marketing” using the Ahrefs Keywords Explorer or Google Keyword Planner. Which variation should you use to search for more keyballs than volume.
While building the title tag, it is much more accurate to target the pixel width to get the best result, even if 65 characters seem to be sufficient. Google is generally choosing a pixel width of 600px. You can check the width of your site title tag with the “Pixel Length” tool provided by Search Wilderness.
You can use https://searchwilderness.com/tools/pixel-length/ for the tool.
Check Home Page Meta Description
Meta does not directly affect your listing order, but well-written meta descriptions help you get more clicks.
The clickthrough rate should be good so that the generally accepted metadata descriptions on Google can perform well. You should take this into account when creating the meta description because the click rate is a ranking factor. Meta description should be well-written and structured to excite people.
Home Page Check SEO Quality; you can think of the main page meta description as an ad. You should provide information about products and services that you have provided a good meta description. If you own an e-commerce site, you should use terms such as “free shipping” or “unconditional return”.
Check Headlines at Home
The H1 tag is very important when it comes to in-site sorting factors. Each site should have a unique and descriptive H1 tag. When you use the H1 tag for the home page, you should highlight the main purpose of the site and also aim for keywords with high profile.
The key to pay attention to the H1 tag is that you can include key words here. You should try to use the valuable keywords here by extracting the search volume. If you want to achieve ranking in which keywords, you should do the targeting accordingly.
Subheadings are one of the most important elements that need to be used to divide content in a page. In these subtitles, you should use the second key words and phrases you want to target.
Subtitles should stay as far away from generic phrases as “more”, “details”. You should make sure that subtitles are properly supported with CSS. Whatever your destination in your site, you can make the necessary improvements accordingly.